Maddie Houser: Finding Your Niche as an Equestrian Influencer

Madelyn Houser, a.k.a. the Blonde and the Bay, is a USDF Bronze and Silver Medalist and equestrian influencer.

Maddie documents her journey with her now retired Dutch Warmblood mare, Leah, and her new quarter horse gelding, Ryder, a former western pleasure horse that she’s been retraining for dressage. Maddie’s instagram @theblondeandthebay_ showcases their training progressions, and her blog, The Blonde and the Bay is an extension of the supportive community Maddie built through Instagram. You will see and read her transparent, honest thoughts, and it’s a refreshing take on the often “highlight reel” of most equestrian Instagram accounts.

In this episode, we discuss things like being equestrian influencer and building a personal brand, retraining a western pleasure horse for dressage, and so much more.

You can learn more about Maddie and check out her blog at https://www.theblondeandthebay.com/ 

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