Save the Date: wehorse, Europe’s Leading Online Learning Platform for Equestrians, Celebrates North American Start with Live Online Festival on Sept 12, 2021

FOR IMMEDIATE RELEASE

Europe’s largest online learning platform for equestrians, wehorse, is hosting a live and interactive online festival on Sunday, September 12. This event ties into the wehorse mission to connect horse lovers worldwide with the best trainers and philosophies to inspire, educate, and help them get better. Media representatives are invited to a post-event press conference with special access to all experts as well as wehorse Co-Founder and CEO, Christian Kroeber.

(Hamburg, Germany – August 11th, 2021) wehorse, the Online Riding Academy, is celebrating its arrival in North America with the “wehorse Online Festival.” This live and interactive event will feature some of the best trainers and experts from around the globe. Each trainer will hold a keynote presentation and participants can ask questions in a moderated Q&A directly after each session. Media representatives are invited to a post-event press conference following the public sessions with special access to trainers and experts as well as wehorse Co-Founder and CEO, Christian Kroeber. The festival will feature stars like Olympian Ingrid Klimke and Star Equine Therapist Jim Masterson to share their knowledge and experience. More information and free tickets are now available at www.wehorse.com/festival-us/.

”Our mission is to connect horse lovers worldwide with the best trainers and philosophies to inspire, educate, and help them get better. We are thrilled to bring the wealth of wehorse expertise to the US and Canada, and look forward to building strong partnerships with the equestrian community here” says wehorse Co-Founder and CEO Christian Kroeber. “We have already experienced great demand from North America in the past years and are so delighted to really focus on the US and Canada. Our guiding principle is always horse-friendly training and riding. We spread this principle by inspiring and educating horse lovers around the globe and want to build bridges across all disciplines to unite horse lovers everywhere. Technology is the driver for a globalization of the sport and education. We are on the forefront of this movement to help horse enthusiasts around the world and are thrilled to bring the best trainers & experts from both sides of the Atlantic to the North American community. With the wehorse Online Festival, we have a fantastic way to learn from those trainers and to connect with the global community of horse lovers.”

wehorse has a decades-long history of closely working with equestrian stars like Olympic Champion Ingrid Klimke, British National Coach Chris Bartle, and equine guru Linda Tellington-Jones, and is now actively expanding its outreach to North American riders and horse owners. New online courses by Europe’s and America’s most knowledgeable experts and trainers, will be released at a rapid pace. All trainers are also renowned advocates for fair and horse-friendly training and care. The millions of equestrians, whether competitive or leisure riders, are typically united by a deep passion to forge a trusting relationship with their equine partner. wehorse is here to unequivocally support that passion, inspire and empower equestrians’ holistic development, and help them improve.

CEO Christian Kroeber adds: “wehorse is a conduit to the best training philosophies and trainers in the world. With many years of experience, we have built and designed a unique platform and technology tailored to the specific needs of equestrian education. We are constantly analyzing data and taking actual user behavior into account to ensure that we provide our community with the most relevant content at all times. We already feature one of the largest content libraries in equestrian education in the world. Content production has kicked into high gear with featured trainers like Buck Brannaman, Karen Rohlf, Jim Masterson, Sharon Wilsie, and Cathy Woods. Meanwhile, we are also ramping up our European operation, further enhancing our offering to North America.”

wehorse uses innovative technology to deliver targeted solutions to meet the needs of each individual rider. The curriculum library currently includes already more than 130 video-based in-depth online courses across disciplines from groundwork to dressage, eventing, hunter/jumper, driving, liberty training, horsemanship, and equine massage. This inclusive approach puts the horse at the center and enables users to tap into the collective wisdom of 30+ world-renowned trainers and other equine experts. European greats such as Anja Beran, Ingrid Klimke, and Philippe Karl are represented alongside American stars like Linda Tellington Jones, Buck Brannaman, or Jim Masterson.

The schedule for the event is as follows:

10:00 am – 10:05 am EDT- Welcome by wehorse Co-Founder and CEO, Christian Kroeber

Session 1:
10:05 am – 11:05 am EDT – Karen Rohlf
Karen Rohlf has been a Grand Prix rider and internationally successful trainer for decades. Working with hundreds of horses and riders, Karen realized how much the mental and emotional aspects influence the horse’s physical abilities and vice versa. She recognized that dressage, the way she understands it, can only be achieved by developing a harmonious partnership with the horse. Thus her own method, Dressage Naturally, was born.

Session 2:
11:05 am – 12:10 pm EDT – Anja Beran
Classical dressage icon Anja Beran is known for her expertise as well as her role in advocating for correct, horse-friendly training at all levels of the sport. Applying the principles of classical horsemanship, she trains and rehabilitates 45+ horses at her facility “Gut Rosenhof” in Germany. As a clinician, she is well-known in the United States, England, and all around the world.

Session 3:
12:10 pm – 01:15 pm EDT – Jim Masterson
Jim Masterson is an equine massage therapist and the creator of the world-renowned Masterson Method®. He first became interested in equine massage in 1997. The horseman helps equestrians globally of all disciplines increase both the wellbeing and the performance of their horses while also strengthening their relationships.

Session 4:
01:15 pm – 02:20 pm EDT – Ingrid Klimke
Ingrid Klimke is one of the most successful riders in the world and is considered a great role model for many equestrians. Her fame is rooted not only in her gold medals and outstanding achievements but above all in her correct and horse-friendly style of riding and training. She has been demonstrating impressively over the course of many years that both are possible: to create a true partnership with her horses and at the same time perform successfully at the very top of international eventing and dressage.

PUBLIC SESSION ENDS

Press Conference
02:30 pm ET – Press conference with media access to all experts and Christian Kroeber. Please register for the press conference here.

Assets:
wehorse Product Image, copyright: wehorse
Logo wehorse Online Festival, copyright: wehorse
Logo wehorse, copyright: wehorse
Lineup for the wehorse Online Festival 2021, copyright: wehorse
Portrait Co-Founder and CEO Christian Kroeber, copyright: wehorse

FAQs

What is wehorse?
wehorse is Europe’s leading streaming education provider for equestrians. As a pioneer in equestrian education with over 30 years of experience in Europe, wehorse produces and delivers online courses with solution-geared exercises across all equestrian disciplines. Since its inception as the German company “pferdia TV” in 1989, selling horse books and DVDs, wehorse has transformed into an international platform and thought leader in horse friendly equestrian education with users in over 40 countries around the globe. Its over 25 employees are experts in horse training, video content creation, curriculum design and engineering & technology. wehorse is a brand of welearn GmbH.

What trainers and disciplines are featured on wehorse?
The English language curriculum library currently includes more than 125 video-based online courses across disciplines from groundwork to dressage, eventing, hunter/jumper, driving, liberty training, horsemanship, and equine massage. This inclusive approach puts the horse at the center and enables users to tap into the collective wisdom of 30+ world-renowned trainers and other equine experts. European greats such as Anja Beran, Ingrid Klimke, and Philippe Karl are represented alongside American stars like Linda Tellington Jones, Buck Brannaman, or Jim Masterson. See a complete list of trainers and experts here: www.wehorse.com/en/trainer/

Where can I sign up?
Users can choose between different subscription plans here: www.wehorse.com/en/pricing/

Who is Christian Kroeber?
Christian Kroeber is Co-Founder & CEO of wehorse, a brand of welearn GmbH. Born in 1988 in Germany, he has a distinguished background in both entrepreneurship and equestrian sports. Having successfully competed in Dressage and Show Jumping on national level, he has been deeply rooted in the equestrian world from early on. His father founded EQUITANA, the Equestrian Sport World Fair, in 1972. Christian shares the passion to connect horse-lovers globally and pushing the frontiers of technology and education. Holding finance degrees from the Universities of Frankfurt, Germany and Gottingen, Germany, he pioneered the concept of online equestrian education by transforming the former company “pferdia TV” from a DVD-based ecommerce into wehorse, Europe’s leading equestrian education and video streaming platform. Christian continues his involvement in the sport as moderator and host of major equestrian events, like EQUITANA, World Cup Events, the German Championships in Dressage and Show Jumping and many more.

What is the wehorse Online Festival?
The wehorse Online Festival is a digital event experience dedicated to horse-lovers world wide, bringing together some of the best equestrian trainers and experts. Started in Summer 2020, the biannual wehorse Online Festival has already brought together over 30,000 horse enthusiasts from around the world to celebrate the love for horses. The likes of Olympian Ingrid Klimke, the founder of the “Ecole de Legerete” Philippe Karl, Linda Tellington-Jones and many more have so far shared their knowledge and experience to inspire riders around the world. With unique presentations and live Q&A sessions, the Online Festival is an outstanding opportunity for our worldwide community to experience new concepts, better understand existing thoughts, and expand on the knowledge they already have through the presentation of the best equine and equestrian experts in the world. While wehorse features a curated selection of hundreds of premium online courses, the Online Festival represents a phenomenal way to attract and gather our global wehorse community.

For any questions please contact Marielle Foerster at media@wehorse.com.

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